The friendship recession is real
Making and keeping friends as an adult is harder than ever. We move cities, work remotely, lose touch with old friends, and struggle to find new ones who truly get us.
“Loneliness has the same health impact as smoking 15 cigarettes a day.”
— U.S. Surgeon General Advisory, 2023
Two pillars. One complete solution.
Finding friends is only half the battle. Pella helps you discover and maintain meaningful friendships.
The Match
Discover new friends
Swipe-based matching that goes deeper than surface interests. Our compatibility engine considers not just what you like, but how you communicate, show up, and connect.
- Interest + disinterest matching
- Group profiles for activities
- Vibe Score compatibility
- Suggested hangout venues
- Chat with purpose
The Garden
Nurture existing friendships
Your friendship CRM. Track, tend, and deepen the relationships you already have. Because the best friendships need attention to flourish.
- Shadow profiles for any friend
- Closeness score tracking
- Encounter logging
- Smart nudges & reminders
- Relationship history
Features that make friendship intentional
Every feature is designed with one goal: helping you build and maintain friendships that actually last.
Vibe Score
Your friendship wellness score based on relationship health, check-ins, event ratings, and connection quality.
Group Hangouts
Create groups with friends for activities or meetups. Find other groups looking for the same vibe.
Shadow Profiles
Add existing friends who are not on Pella yet. When they join, your profiles merge.
Closeness Tracking
See your friendship health over time. Know when connections need attention.
Smart Nudges
Gentle reminders for birthdays, check-ins, and when friendships need tending.
Venue Suggestions
Get personalized hangout spot recommendations based on shared interests.
Encounter Logging
Log meetups and conversations. Build a memory bank of your friendships.
Disinterest Matching
Not just what you love — bond over what you both can not stand.
Vibe Coach
AI suggestions to improve your communication style and build better connections.
Simple, transparent pricing
Start free. Upgrade when you are ready to go deeper.
Free
Get started and make your first connections
- 15 daily swipes
- 5 visible matches
- Basic Vibe Score summary
- 10 Garden contacts
- Birthday reminders
- 1 profile boost/month
- •No group profiles
- •Limited filters
- •Basic nudges only
Plus
For serious friendship builders
- Unlimited swipes
- Unlimited matches
- Full 4-axis Vibe Score radar
- Match compatibility comparison
- Group profile creation
- Unlimited Garden contacts
- All nudge types
- Unlimited encounter logging
- Full closeness history
- Advanced filters
- 3 profile boosts/month
- Re-match feature
Ready to grow your circle?
Join thousands of South Africans who are building more meaningful friendships. Be among the first to experience Pella.
Join 2,400+ people already on the list. Launch coming Q3 2026.